SEO, Search Engine Optimization, has become a dire need for improving online Search Engine rankings of blogs and web pages. The implementation of SEO techniques on the content which is present on your web page is referred to as On-Page SEO and you can make use of the following tips to improve your rankings in SERPs:
Include main keywords in Page titles:
Researching and filtering of relevant keywords is the first step to initiate a strong OnPage SEO. Create a separate page title for individual web pages and include main keywords in all of these titles to improve your rankings.
Include relevant keywords in meta-description:
Meta description refers to the short overview of your webpage and it is displayed under your website title in search engines. The addition of relevant keywords in meta-description greatly enhances your search engine rankings.
Relevant keywords which you have used in your content can be added on your web page in the form of meta-tags to improve your rankings.
Use Search engine compliant URLs:
The use of keywords in page URLs makes them highly Search engine friendly. Although the use of shorter URLs makes it easier to filter your webpage more quickly, the addition of keywords in page URL will enhance its rankings.
Break the body into tags:
Breaking the content body into H1, H2, and H3 so on tags will not enhance the readability of your content but also improve your rankings on SERPs. The use of keyword rich headings is preferred over generic tags because many Search engines crawls through these tags to filter our relevant information for the readers. H1 shall be reserved for the main page title and include the main keyword. Keywords are added in the rest of H2, H3 and so on tags based upon the relevance.
Stick to a safe keyword density:
While the use of keywords is a highly effective OnPage SEO weapon, the overuse of it can lead to page ban. Sticking to a safe keyword density in your text ensures that you rank higher in Google search engine rankings without the threats of getting banned. The normal density of keywords in the content is calculated to be around 2-5%. To avoid the repetition of keywords, refer to a thesaurus and use synonyms instead of repeating the keyword.
Use image SEO:
Image SEO is another important step which can hugely improve your Google rankings. The use of interesting visual graphics not only breaks down the monotony of chunky texts but also makes the pages more readable and appealing to your visitors. You can add keywords and relevant information in image description which will help you in improving your Google Search Engine rankings.
Build internal linking:
While the addition of links from other websites matter, internal linking is equally important. Internal linking offers your webpage an opportunity to be filtered through the search engine for all the relevant keywords used in your webpage. The use of internal links also allows your visitors to easily navigate through all of your relevant web pages while reading your page’s content. By improving the relevancy of pages with keywords, it also improves your Google ranking. For bloggers, the use of content links is highly beneficial. Permanent navigation links can also be used for internal linking of web pages.